A planogram brings essential benefits for a business’s visual merchandising, particularly to plan out your store layout. On the other hand, a bigger store with many products needs a comprehensive planogram to easily identify the location of the products. A smaller store with fewer products and displays usually do not use a comprehensive planogram. However, it always depends on the retailer himself. It is usually useful for big-box retailers or grocery tools with many products and product categories from many suppliers. HowĪ planogram is a solution to a business’ visual merchandising needs. Most apparel brands will focus on the presentation thus, use pictorial planograms to illustrate the appearance and the brand image for each product. Usually, the design of a planogram will depend on the types of brands or products. These days, many retail stores use text and box-based planograms to optimize shelf space, inventory turn, and profit margins. An effective planogram can be measured by the sales volume generated from the specific diagrammed area. It is a diagram/model indicating the placement of retail products to be displayed on shelves as part of the efforts to maximize sales. In the retail industry, a planogram is considered as one of the visual merchandising tools.
